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Following The Trends

Thursday March 3rd, 2022


As it is, no one can compel you to dress in a particular way or to behave in a particular way. And I really hate people who do all sorts of odd things in the name of fashion and call it ‘it is the trend now’. Wearing torn jeans and calling it ‘fashion’ and ‘trend’ is a madness, I would say. For me, I like brand new clothes other than the second hand clothes for several good reason but the major one being they’re cool and tend to last longer. The only problem with trendy things is that everyone around will tend to have and it will seem like a uniform.


  • And your brand vision is not something you want to compromise, as it’s one of the four branding elements that make up who you are as a business.
  • This is a pointer to the unfaltering and indestructible nature of the elements that makes up what is called a design.
  • To go from a society that’s onboard with this concept to one that equates the term with fast fashion or lack of personal style is, at least for this writer, worth a deeper dive.
  • Trend traders “short” the market and benefit from the downside market trend.
  • Each brand aims to create enough context in order to shape customer perceptions and drive brand loyalty.

If you notice the is forming higher lows, with resistance constantly breaking, chances are it’s an uptrend. However, when you start making predictions in the market, it clouds your judgment, and you start losing objectivity of the markets. It feels good to know you called the tops and bottoms in the market. Jesse Livermore, the most famous trader of all time, made $100 million in 1929.

Different approaches to Trend Following

Daniel Kahneman, who was the first psychologist to win the Nobel Prize in Economics (see my podcast episode #212), attributed manias to investors’ illusion of control, calling the illusion prospect theory. He studied the intellectual underpinnings of investing—how traders estimate odds and calculate risks—to prove how often people act from the mistaken belief they know more than they do. Central to Livermore’s philosophy was the recording of “pivotal points”, or intermediate highs and lows. Thus, Livermore’s formula was not a breakout system, nor a trendline system, but rather a type of “filter rule”, though a bit more complicated than the typically tested sort.

Such evidence could include lower swing lows or highs, the price breaking below a trendline, or technical indicators turning bearish. While the trend is up, traders focus on buying, attempting to profit from a continued price rise. Most price trends in markets are a reflection of broader trends and developments in our society.

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In this regard, Winton is well placed to help investors gain exposure to this style of investment strategy. The firm is a pioneer of systematic trend-following strategies and is a leader in the space, having navigated its portfolios through the various market environments of the past 25 years. Based in London, Winton is led by one of the most seasoned teams in the trend-following industry and employs 180 staff, most of which work in investment research and technology roles.

  • There was one time, I bought an item for just 3 dollars when the real price was 10 dollars.
  • Trend followers trade everything from currencies, agriculture, metals, bonds, energy, indices, orange juice, pork bellies, etc.
  • When generalizing this idea with fashion culture, the in-group can be seen as individuals who follow trends and the out-group as people who do not.
  • I don’t go after things just because they are the latest in the market.

Trends offer clear direction and provide a great way for businesses to have a firm sense of the brand’s current and future direction. Trends normally comes with colors, shapes, decades reused, icons, idols, category of clothes, materials and other influences. They are normally taken from the high-end brands new collections, presented on the catwalks. A fashion magazine might summerise that this spring is all about Purple, Metallic, Big Sunglasses and Oversized bags. Then referring to where you can buy these trends to a cheaper price.

Trading rules:

Knowing the trends will help you to have better business ideas for your business. There are many hidden business ideas that you can use for your small business inside trends. If you follow the trends around your company, you will become entrepreneur always full of different business ideas to improve your business. So, in the next part of this article, you can read about six hot reasons why you must follow trends around your company. And, not only to follow but to create new trends and adjust your company according to the trends.


These events caused investors and traders to lose tons of money. If you want to learn more, here are13 ways to exit your trades to reduce risk, and maximize profits. Trend Trading can be a highly profitable trade when used well. However, it also poses some risks, especially to new traders, like We will explain below. Investors have a natural urge to protect their portfolios from sudden crashes, even though bad outcomes that unfold over longer periods are more detrimental to reaching long-term goals. We show risk-mitigating and diversifying strategies have added value more consistently than options-based hedging over the more important, longer drawdowns.

When Trends Are Not Important for Brands

As a first attempt at definition, I would suggest that following has two natures. It is at one level a phenomenon of the human psyche, an expression of the Keynesian “animal spirits” that percolate from the deepest levels of our being. This type of trend following is spontaneous, inductive, adaptive and evolutionary – a burst of conformity to innovations in our immediate environment.

A Swiss Private Bank can be trusted to safeguard your most valuable secrets. That’s how it’s always been and that’s how it was meant to always be.

How to learn Trend Following in 2023 – DataDrivenInvestor

How to learn Trend Following in 2023.

Posted: Mon, 20 Feb 2023 12:43:42 GMT [source]

With gadgets, I am usually poor and for sure I will not follow it. I will always keep my money for priorities and it is not my priority. However, when the trending is something affordable and I can really do it, of course, sometimes I go with the flow. The real deal to me is that, I am the one who will just observe and react with the trend. I don’t have the time and I can’t put a lot of effort to be follow the trend. I really would want to be just an observer because I prioritize a lot of things.I always love trends anyway.

Downtrends are composed of lower swing lows and lower swing highs. The nucleus of interest as regards the functionality, coupled with the aesthetics of every design output is human. Fortunately, the physiology, reasoning, and holistic makeup of humans have remained unchanged for over a century. The revolutionary era of the Homo erectus, Homo habilis, and the Neanderthals have far gone into extinction. Thus, if the motive behind long-existing designs has been humans, then the objective should remain, we have not changed! Peradventure a design was birthed from a trend that came into vogue many years back, it will be difficult for the community of this age to understand such design and what it represents.


Trading across different markets help reduce your drawdowns and improve your profitability. Trend followers trade everything from currencies, agriculture, metals, bonds, energy, indices, orange juice, pork bellies, etc. Having a winning system without proper risk management isn’t going to get you anywhere.


On the other side, your small business cannot be the only company in one of the first two groups . Success needs an appropriate mix of creating and following trends. Nowadays, fashion relies on 52 microseasons a year, and ultra fast fashion giants like SHEIN upload thousands of new garments on a weekly basis. By seeking to advance cultural movements, you gain a real understanding of what’s going on in society and can consider whether the role your brand is playing should remain the same or how it should change.


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